Phones from Google at iPhone and Samsung Galaxy prices, starting at $649.

They tout better cameras than iPhone, though no word on whether they have OIS like iPhone 7.

They tout a new AI assistant, called Google Assistant, which is exclusive as of now to these Pixel phones. Not clear how Google Assistant is different from Google Now.

These are similar to HTC phones.

They also announced a VR thing in which you can slot it these phones for $79.

Apparently Nexus didn't sell well despite having top components for lower prices. So Google seems done with playing the low-price game.

Hey, it worked for Apple to charge premium prices ...