VS in the last number of years have increased ROI-UK-USA traffic from the BD days they had good feed with both BD EI. Now the game has changed it will be interesting to see the effect on VS over the next 18 months. Some say it will have little effect as VS have a very good reputation in Ireland especially with families heading to Florida. Since the launch of BFS-MCO they have had a bigger presence in the travel trade both North and South of Ireland which has boosted sales.