AVOD is really not that important on a 5-6 hour flight. Free, usable wifi is way more valuable and useful to the majority of flyers. Plus as Amazon is sponsoring the wifi, I am sure Amazon would prefer people to login using their Prime account to stream content.

Mint is still a major disruptive force. The value that is offered is very high-especially for the market they set out to capture. Remember that Mint was started to capture small business customers that did not have the size to get corporate discounts and leisure travelers willing to pay somewhat more for a better product. The fact that more than 2 years later, Jetblue has reached a far bigger audience is a great testament to the success of Mint.

I was previously a Jetblue customer but would book the cheapest possible flight. Occasionally I would also use Virgin for transcons when I wanted to fly in first. This year I have taken all my JetBlue transcons in Mint and achieved Mosaic in February. It is a win for me and Jetblue is getting more out of me as well. It has transformed the travel experience for many people that I know and for whom I book travel.