Are BA now inviting customers to decide what the next round of enhancements will be?! I just got this - why doesn't BA just actively spend time responding to queries, issues and recommendations here.

Ever wanted to have more of a say in the products and services British Airways offers customers like you? Well now you can.
British Airways has created "Future Lab", which is an online community (run by Join the Dots, an independent Market Research company), where you can interact with likeminded people, have your opinions heard by British Airways and act as advisors to their business.
If you take part, we'll also reward you with regular cash and/or Avios rewards.
Intrigrued? Want to become a member?
To see if Future Lab might be for you, just click the link below to complete our short survey and start having your voice heard by BA:
CLICK HERE TO JOIN THE COMMUNITY
If you have any questions or queries about this email or our survey please do contact us on [email protected] or call Join the Dots on (+44)161 242 1100 (office hours: 9-5.30pm GMT, Monday-Friday)