I have never been in the Concorde Room, nor for that matter, in the BA First Lounge.

Having said that... This Samsung booth is a marketing failure in my opinion.

It was designed for a trade show. Trade shows are full of glitz and noise. In order to get your booth noticed, you have to go with bright lights and attention-grabbing graphics. In a trade show, this booth would be great.

An airline frequent flyer lounge is more like a library. No glitz, no noise, just a wood-paneled and leather seats atmosphere. It's an "oasis of calm" in a busy airport, as they say in the marketing.

A trade show booth is entirely inappropriate for a library atmosphere. Similarly, a wood-paneled understated booth would be ignored in a busy trade show setting.

My advice to the Samsung people would be to consider the surroundings and clientele of the frequent flyer lounge and design an information booth better suited to the lounge. A wood-paneled desk with comfortable seating would be ideal. The customer could sit down, relax and spend a little time getting to know the products. A trade show booth is designed for the customer-on-the-go, with no place to sit, relax, try the product and ask questions.

As it is, the brightly-lit booth just reminds people of what they don't like in the busy, noisy, retail shop filled main airport terminal.