I got Boden to work - thanks for the tip as I saw flower instead of orange..
But, I had to do it a roundabout way. See if this works for you, it did on my wife's account but I didn't follow the steps on my own account and it didn't work there.
Search for Boden, click the logo, get taken to a page that the URL ends /boden-us/
Edit the URL to /boden/
Page not found appears, but so did the hummingbird
I then copied the URL into my other browser with my own account but it didn't work, and I couldn't get the other way to work either. Hope the above works for you.
Might be like the Amazon advert on the homepage, the hummingbird only appears if you arrive at the page in a certain way? They're testing us!