So true.

Many years ago Air Namibia was advertising their new and spacious (for that time) J seats. At the entrance to WDH airport there was a huge billboard featuring a picture of endless, desolate dunes and with a picture of the new seat sort of superimposed and sticking out of the billboard. The strap line said: "Space - we can afford to be generous with it..." I thought it was a brilliant line.

It also made me realise that sheer space is such an alluring idea to the millions of people who live far from any wide open spaces.