"Your Fault" Response
Here's what Deborah Thompson had to say about this in Attache's "Your Fault", I mean "Your Turn" column this month:
"A customer from State College, Pennsylvania, writes about a disappointing international travel experience:
I used my frequent flier miles to purchase an Envoy Class ticket to Europe and was looking forward to that experience. Unfortunately, it was disappointing. I understand your need to cut costs, but the quality food service and little “extras” were missed. I have been a loyal customer for years, and understand you are under considerable pressure. At some point, however, you may need to recalibrate the tensions between cost-cutting and winning back or holding onto customers.
Most of our cost-cutting measures have been transparent to our travelers, and in some cases, we have scaled back services that customers have said were unimportant. In other cases, we have restored service at the request of our customers. We are in the process of reintroducing some of the onboard service items that were eliminated in recent years. For example, in our Envoy Class, we have brought back mixed nuts in ramekins and mid-flight ice-cream service. We also are redesigning our inflight menus and reevaluating our amenities to include items that should make you more comfortable on a long transatlantic flight."