Hi Dave, point taken and I agree. I made a mistake as I overlooked this in their terms and do not expect them to give me a BPGR. I'm not complaining about this.

I just ideally wanted a human to human interaction interaction with customer services, where we recognise my mistake and allow me to take the Avios out of the equation (cleaning the slate) so that they can price match. Instead of a "rules were broken, cannot compute, will not compute".

Is this really asking too much? I am asking you genuinely to see if you think that this is a reasonable solution, or if this would be me being very difficult and the company should just bag what they have as the customer was stupid. (Ticket purchased 12 Aug, support ticket raised 12 Aug).