Hi all. I was recently shopping around for an Economy fare from London to Mumbai, flying 20 Sept 2016. Nothing snazzy, just cheapest seat and cross fingers for a quiet flight or comp upgrade I'm afraid, too many bills to pay!

I found the ticket for £417.05 with an online travel agent, however I noticed BA had a price guarantee, so I thought I would show some loyalty and go direct with BA priced at £467.05 (daylight robbery, but of course they'll refund the difference).



At the final stage of the checkout I was offered to redeem some points for £'s credit towards payment. It had crossed my mind that it wouldn't be allowed, however I looked through the exceptions and exclusions in the terms and conditions, but I couldn't find any mention of Avios. Therefore I stupidly thought it would be a clever thing to do to redeem 7,500 miles for £50 (0.66p/mile - could do better, but could do worse for money off).

That way the final debit card cost to me was £417.05, and I was looking forward to £50 refund later.

Of course I got the bad news that I was not allowed to use Avios, so the guarantee didn't apply to me. I tried to explain my misunderstanding of the terms and foolishly pointed out that if they were priced competitively in the first place then I wouldn't have needed to use the BPG, and there would have been no issue. I also made clear that the value of the Avios redeemed happened to be the exact price difference between them and the competitor.

Sadly they will not uphold my claim, which is fine as it's against their terms - my error. However they have not offered to make amends and refund the 7,500 Avios which would be the EXACT equivalent of price matching.

What do you think I should do - give up, try one final time with the same support team or contact Executive Club begging for mercy and magic points wand?

I am actually very disappointed with Customer Services, as it would be in the spirit of their price promise to make amends, and would show their commitment to their customers. OK I'm not their biggest customer, but I have flown 20 segments with them in the past 12 months a mix of cheapest, flexible and business fares (one being £3,500). Yet I feel like cattle fodder.