Beeing a "frequent guest" before the original Scandic Club emerged, one would get a card where stamps after 9 paid stays led to a free stay, no matter the cost of paid stays, nor of the free night redeemed. Later, replaced by a Scandic Club, with 5 levels, with different benefits, earning/redeeming were basically left unchanged.
After going public, frequent stayers were offered shares in the company, which after some years was judged prosperous and led to beeing bought by Hilton. This was the best period in the Scandic history, where an over-all guest satisfaction was the leading object, the influence of an international major hotel operator was clearly visible. The possibilities of booking rooms all over Scandinavia (and some select European destinations) on the Hilton website was definitely benificial for international guests booking.
With the take-over of hard-core risque-capitalist management by EQT, a Guernsey-based Holding company ensures no tax is paid in any country the Scandic chain operates a hotel, the main object is cost-cutting, to pay the 16.5% interest on the 3 Billion SEK loans from the Holding Company, still owed after going public again, but with major holding stakes by EQT.
Scandic beeing the franchisee of the 3 Helsinki and the Stockholm Hiltons, are presently downgrading many of the previous offered services in these hotels. Together with finishing the building/renovating of at least three central Stockholm Scandic hotel locations my bet is Scandic leaving the Hilton franchises, beeing run-down, but still making more money out of Scandic guests, and hidden in Guernsey/BWI funds/banks