I find his constant patting on the back to be obnoxious. Latest example this morning:
The way to think about it is the 10th first class seat, most likely to go unoccupied (that you can occasionally sell at a premium) but where they find that “[t]he halo effect is considerable” — exactly the language I’ve been using to describe the top-end premium cabin offerings from the Gulf carriers.
In line with calling himself a thought-leader it's rather obnoxious how often he finds a way to pat himself on the back within a given post / topic. We get it - you have similar ideas to others, you don't have to beat your chest about it and reference your own articles about it (which he does in the OP with a hyperlink as opposed to just the bolding that I've done).