In May Ed Bastian, Delta's CEO, scolded customers by saying they should choose Delta based on the experience, not the price. In other words, Delta provides better customer service, better equipment, better on-time performance--better everything, so you should be willing to pay more.

http://www.superiorag.com/news/story.php?id=2347512

So Ed, tens of thousands of your customers are stuck where they don't want to be and missing business meetings and calls on clients today, of all days a Monday morning. Nearly two thousand flights affected. All because Delta doesn't have a contingency plan for a "power outage" that crashes its technology platform. How do you think they'd react if you reminded them that they should shut up and pay more?

Five years Platinum--Upgraded 4 times in 2015--won't even get to Silver in 2016.