akhullar - if you like the breads from NYC farmer's markets, then BreadTalk isn't for you. Though there are some local breads & confections (melon pan, an pan) that I enjoy, I find them overall too sweet and too soft. I prefer my bread with some heft and texture. I guess I'm of the European bread style - country breads, multi-grains etc. The stuff in BreakTalk just seems like empty calories.

Other places to try is St. Leaven in the basement of Takashimaya and Panderia in Paragon Marketplace.