Originally Posted by
pseudoswede
Not really, it is going back to the roots of it's first major investor:
https://en.wikipedia.org/wiki/Chipotle_Mexican_Grill
Founded by Steve Ells in July 1993, Chipotle had 16 restaurants (all in Colorado) when McDonald's Corporation became a major investor in 1998. By the time McDonald's fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations.
When I mean the roots of McDonald's, the days before Ray Kroc bought the franchising rights from the McDonald brothers in California when all they served was burgers, fries, and milkshakes using multi-mixers. Kroc was a multi-mixer salesman at the time.