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Thread: idle musings about GGL and CCR (from someone who will never get a sniff of them)
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Old Jul 30, 2016 | 10:04 am
  #15  
Cap'n Benj
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Originally Posted by dylanks
Revenue is a very blunt and poor mechanism to measure profit. For example, someone could spend £800 on a last minute return to Europe or an advance purchase ex-DUB sale to the US. The former is likely more valuable to BA, but the mechanism for measuring profitability is challenging. And I don't think BA would want to irk passengers by measuring revenue through the exclusion of carrier surcharges.
Its far less blunt that simply lashing out the same TPs for a ticket that can cost 5x as much!

Profitability would obviously be best. It would not be slightly transparent to the user though so hard to operate on a marketing front at least.

Does anyone know how the SQ one work (not Krisflyer the other one)?
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