Bits of it are funny (I used to do this stuff for a living).
"74% of forecast Q3 revenue is already booked" - well, erm, great but last time I looked it was 29th July! That means a third of Q3 has already gone.
This means that only (74% - 33%) 41% of expected August and September revenue has already been booked, which given that August is mainly holiday traffic and you would expect that to be booked long ago doesn't say much.
BA selling New York in Club today for £1,199 INCLUDING 3 nights in a four star hotel is probably more indicative of where we are. Same for yesterdays £1,200 Club World US West Coast deals from Scandi.
All that said, BA remains more successful than any of its competitors due to the effective duopoly on North America.