For me, it smells like spoil trash sitting outside on a very hot day. Although, my husband loves it so I do buy it at the Asian grocery for him, but ask that he would eat it in our back patio. It's actually gone down in prices .79 cents/lb. But it still cost me about $10 to $15 for one whole fruit. It's the shell that's about 3/4 of the weight.
I couldn't try it, even if I have to hold my nose to try it. YUK!