Originally Posted by
vuittonsofstyle
It could be that the idea came from Raymond Bickson, who at the time, was GM of The Mark - a Georg Rafael hotel. That hotel had black t-shirts for regular guests. I can't remember what the wording was - something pithy. I guess I should have kept one. Rafael Hotels marketed Amanresorts in the early days. In fact, it was almost as if Aman was part of Rafael - not surprising as Adrian and Georg were both ex Regent International and these were their first hotel forays after leaving Regent.
It was the sort of decision that Adrian left up to individual GMs, as with most things.
Originally Posted by
FlyerEC
that ' s how we started staying at The Mark
and Rafael (The Mark) as well as original Regent (also left decisions up to GMs) were similarly very different from regular chains, even through Regent grew to fair size before being acquired by FS.
such hotel company cross-marketing is extremely rare, if it is done at all, in a similar fashion.