If I ran FlyerTalk...
I'd tell the SPG moderators to let threads about the Marriott takeover thrive vs stuffing them all into one worthless, bizarrely organized 'thread'.
I'd make a FT mobile app that rivals Facebook's.
Redesign the look and feel of FT, something simple yet great design to rival the look and feel of beautiful sites such as Airbnb, Uber, and Netflix.