My next flight on BA metal is in Dec CW AMS-BKK via LHR and I wouldn't be taking it if it wasn't ridicukously cheap...ie sub £1k.
I have no interest in any amuse bouche...nor in a choice of starter or main course....not even a breakfast before landing or the quality of the wine.
I want a comfortable seat and some decent movies to watch.
Its a flying bucket to take me to Bangkok...even on the best airlines the food is rubbish...if you want to eat well best bring your own food.
Low prices...less hassle and eight hours sleep on board.
If they are serious about proper pillows and mattresses in CW I might even pay a premium to fly BA again longhaul.