Originally Posted by
CPRich
Delete OMNI, as it does nothing to achieve the stated goal, to "make this the best frequent flyer experience it can be". I argue it makes it worse.
(Yes, I know it will never happen as the real goal is to drive traffic and ad revenue)
OMNI serves a certain purpose and does help build a community - not all of life is spent discussing very specifc on-topic issues, and OMNI allows for that. It sits behind a tab on the top bar, and everyone is free to ignore it. Yes, it gets silly, but part of life is just that - I think of it sort of as the Friday afternoon cocktail of FT.
Now, that having been said, "bad" OMNI really needs a review. I wander in there once in awhile when a subject line intrigues me, and I'm always sorry I did.