Originally Posted by James15

Its true, an academic paper was written about it.

Singapore Airlines brand emphasized smoothness and relaxation, which was backed up through their introduction of Stefan Floridian Waters, which was an aroma specifically designed as part of Singapore Airlines which they patented. This scent formed part of the flight attendants’ perfume and was embedded into their hot towels, and was pumped lightly into the cabin. This unique scent became an integral trademark of Singapore Airlines (Lindstrome, 2005).