Very unique opportunity, and should be quite interesting to see.

Here's a general question that I think covers a lot of sub-topics commonly discussed on flyertalk: What is hhonors management's position regarding the wide degree to which individual properties interpret and implement the hhonors benefits - think breakfast, upgrades, late check-out, different internet speeds, etc - and the high level of inconsistency in the guest experience that it creates across the hhonors portfolio?

For example, if a Diamond guest were to stay at the Conrad Bangkok and then the Conrad New York, they'd probably need convincing that these two hotels were supposedly part of the same brand.

Are there plans to standardize the guest experience to a greater degree so that loyal guests can make purchasing choices based on known benefits rather than anecdotal evidence (reports on Flyertalk) or "roulette" (how the particular front desk agent is feeling that day, etc.)?

Thank you.