Originally Posted by copenhagenBA

Is it something not to be discussed here as i cant see a post, but BA has been on the slide the last 3 years in the rankings.. Now, nr.26 worlds best airline. Will BA at some stage be on a charm offensive to win back loyalty, or will it take a dip in profits to change the outlook?

Personally, as a suggestion, i know its horses for courses, but as a suggestion, it would be nice if BA offered some sort of goodwill loyalty. For the first time in ten years i missed out on being Gold as i didnt do enough long haul flights. BA, can obviously see ive been a member 10yrs in a row at gold level, but there is no charm service other than heres your silver pack through the door. Now, other programmes such as hotels, will often give you a years grace as goodwill one time only, if you have shown loyalty, while other airline programmes will status match you at the drop of a hat. I havent switched my BA Gold card last year to KLM or Aegean or whoever it maybe, as i have stuck with BA, but is there any long term point, when there is no discerning difference shown from BA to its long term loyal base of customers. Thoughts?