Tried to book a reward flight on BA.COM for DME-LED and got the following message:
British Airways and its partners do not fly this route. Please consider alternative destinations or call your Executive Club Service Centre.
I then tried to call BA and was told that this is due to "high fraudulent avios usage" and that from now on all S7 awards have to be issued via the call centre. There is a thread on the Russian analog of FT (forum.awd.ru),where people report simmilar experiences too.
Ridiculuos.