Originally Posted by
ZaphB
If the loyalty scheme no longer fits with Z's strategy then it will be dumped, regardless of existing ownership arrangements, which can be changed quite easily.
As you have noted, Flybuys represents poor value, but many other loyalty schemes have begun to dilute their rewards schemes.
And that's only going to get a lot worse when interchange rates are slashed. I don't quite know how banks will explain to customers that their APD and SP earn rates will be slashed..