I am amazed that this topic comes up so frequently, and often commented on by Americans or those used to North American 'first class'. I am currently sitting in the lounge about to board a Lufthansa flight in business, and let me say, I am much more looking forward to it, than the 'first' class flights I took with American a few weeks ago. Unlike the breakfast bar I was given on the American two hour flight, I will be given a proper meal. I will also have lounge access beforehand, which I didn't with American. I can also be more confident in being looked after by the cabin crew, unlike any American carrier, where they seem to really believe that they are purely there for your safety. To each their own...