More is now known about this bourbon...

Brown-Forman master distiller Chris Morris, whose production team spent more than a decade creating Coopers' Craft, said "the time for a new style of bourbon has arrived."

Louisville-based Brown-Forman's flagship brand is Jack Daniel's and its lineup includes Woodford Reserve and Old Forester bourbons.

Coopers' Craft whiskey will age four to six years before bottling, the company said.

It's bottled at 82.2 proof, lower than Woodford Reserve and Old Forester, making it a prime "entry-level whiskey" for people unfamiliar with bourbon, according to Doug Petry, co-owner and beverage director at RYE, a Louisville restaurant.

Per the report:

Brown-Forman spokeswoman Andrea Duvall said that Coopers' Craft is made in Louisville, from a slightly different mashbill than Old Forester. Coopers' Craft has slightly more corn and slightly less rye than Old Forester, giving it a less spicy flavor profile.

Coopers' Craft also uses a special beech and birch charcoal filter finishing process. After the bourbon has aged four to six years, it is filtered through charcoal made from beech and birch wood, giving it extra smoothness and oakiness, she said.

Coopers' Craft is the first new bourbon added to Brown-Forman permanent lineup in 20 years.

For the complete story, check out Kentucky.com.