Originally Posted by
craigthemif
It makes much more sense to convert E-Rewards into a more valuable mileage currency such as Avios or Alaska miles.
On the U.S. version, "$100" = 4,000 IHG points or 3,000 Avios (Iberia Plus) or 2,000 Alaska miles. There's no question in my mind that 3,000 Avios or 2,000 AS miles are way more valuable than 4,000 IHG points...
That is a pretty good conversion rate for those who would use it. I'm a die hard Delta fan and have the perks with their card or I would consider Alaska Airlines.