Originally Posted by
Raffles
Without wishing to state the obvious, but giving someone status they won't use much is not expensive.
If Marriott wanted to give me free Plat I'd take it, and may think more kindly of them, but as I average 0.5 Marriott nights per year it would be virtually free for them.
It can be, if the unintentional consequence makes their actual customer base feel alienated and passed over. As mentioned before, I read about a someone with over 4M tier points with Mlife who wasn't invited to Noir and could never seem to get a straight answer as to why he/she had not yet been asked. When they found out it was being offered to mattress runners, they almost blew a fuse. After many months and threatening to switch casinos that weren't affiliated, they finally got asked.