I think it is a terrible scheme. I got invited for this, didn't even know just happened to skim through my junk folder and saw it. Checked it now, don't see any benefit to me. Since it's all paid for travel, if I have to change dates - company picks up the tab.
Unless they add in seat selection and/or fast track (which again is of limited use) may look at it again. But as others have pointed out, it would cannabilise their easyjet plus programme