The do, of course, have a list of "influencers/opinion-makers" (they use other terminology) who's posts on social media (including FT) they follow more closely and do so in a pretty comprehensive and advanced way.
Met women twice in years-ago boarding lines who claimed they were employed by AA in this capacity. FlyerTalk was mentioned as something they followed at one point in the distant past, but being a bulletin board they had long-sinse declared us old people who were not really embracing new technology and moved on. They
were much more concerned about serious travel bloggers and twitter handles with high follower counts. Meaning if something negative was put out they would contact them promptly to try and reverse the opinion. To paraphrase 1984, some posters are equaller than others.
You can decide if you believe they were whom they said they were, but their negative description of a Flyer Talker might actually describe me well.