Originally Posted by
Raynyan
IHG is going to change RA criteria. The new criteria will be based on amount of payments not just number of stay. And only IC stays will count towards RA qualification. Multi properties still required.
Also they will define clear policy of upgrade and Club access.
Some of this change seems to be already adopted.
hope you're right,how reliable is the source? maybe they listened, or have just done what the airlines are doing....adopting revenue models^
Sent: September 10, 2015 12:58:20 PM
Subject: Re 482643417 RA Status Nights v Revenue
Hi .....,
hope you've had a great summer.
had a very nice stay in Miami, thank you for your assistance. Mike Kovensky, the Sales Director looked after us.
would it be possible to forward this correspondence to your colleague, Ms Ruth Negus.
it would be much appreciated.
Thanks,
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Dear Ms Negus,
In calendar year 2013, i paid for 404 IC suite nights (279, and 125 for an employee) previous years averaged 150 nights.
Royal Ambassador status renewed in mid 2014, not withstanding not only meeting the qualifying threshold of 60 total IHG nights, minimum 20 IC nights, minimum three IC properties, the 60/20/3 criteria, in 2013, but well exceeding it, by 100's of nights.
I pay for multiple higher yielding suites each night to accommodate my immediate family when staying with IC, average spend is c. USD800 a night, including ancillary spend, restaurants, gift shops etc not billed to the folio.
Is there an avenue to RA status via revenue?
For example, a person who spends an average of say USD75 a night for 40 HI nights, 20 IC nights at say USD150, equates to total revenue of USD6K, gains RA status, whereas YTD i have spent c. USD14K directly billed to folio, and additional c. USD4K for direct restaurant/gift shop etc spend, USD18K revenue v someone who generates say USD6K revenue, but achieve no RA status.
With IHG/InterContinental i'm facing a disincentive to pay for higher yielding multiple suites v the other hotel programs, based on this Nights v Revenue/Margin criteria.
I would really appreciate seeing total revenue being included say as a tandem alternative criterion to qualify for Royal Ambassador status.
I believe it would be more equitable, and mutually advantageous for IHG, and it's loyal customers.
Appreciate your consideration.
Thanks.