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Requested match from HH Gold, they offered Carlson Silver. Who on earth are they kidding? What an absolute waste of an e-mail, just makes people annoyed. Carlson Silver is pretty much worthless, wish they had been upfront about pulling crap like that.
Their equivalencies have always seemed odd to me- cc gold isn't that much better than silver- a few more earned points per stay, but no breakfast benefit. I'd equate it to Marriott or hhonors silver. I could understand that they might not want to match to their highest level, but given that Marriott and Hilton offer much more at their middle tier, it is hard to justify staying at CC properties if you don't stay enough to make and retain Concierge.