Originally Posted by Land-of-Miles

They can do what ever makes sense for them what I am really saying is that for many typical IC guests you cannot rely upon an IC in many, many locations in which you need to stay and the rest of the portfolio is too flaky or unpleasant to use as a substitute. I pretty much never want to stay at a HI and find a good 50% of CP's I have experienced to be pretty awful.

So if you don't acknowledge this in some way in the construction of the loyalty scheme you miss out a wide range of customers who would like to be loyal to IC as a brand but simply can't.

On any rational basis all other chains are a more consistent bet for frequent higher end travellers unless you are one of a very small number of travellers for whom the IC footprint works and continues to work throughout your travelling life. This is a pretty tenuous customer base to build from isn't it?