Originally Posted by
PV_Premier
Are you citing an "official" source on your statement about efforts to "sell more"?
Nope!

Purely speculation based on circumstantial observations (see above) and trends in the industry.
e.g. in another thread, the recent clarification/validation of policy on day of flight free up of F space and priority to sell before complimentary upgrading.
I don't know if this is a recent change in policy but many people were surprised by it.
Also, I notice a lot of F space held back even well into the upgrade window on my flights so I assumed this was the objective. On a transcon, I would imagine they would want to try hard to sell there as they have the best chance.