I also probably shouldn't be stunned that GTL seems to have no sense of the irony that he's going to become the poster child for the fallacy of his own logic that a revenue-based loyalty program, which DL instituted before UA and AA, would cost them business.

Duh, they got yours ol' Gar. How's that for making money "at the margins"?

As I've said in other contexts, there's one less smart guy than Gary thinks there is in any room he's in.