Originally Posted by
FCfree
But, if it is heads-up competition against Southwest, how could Frontier possibly make me want to fly with them instead of Southwest? Price? Unlikely. Sure, they could give me a $29 fare, but I'd want "the works" and then the price would likely be at/near Southwest. They certainly can't get me with the promise of a future free flight given how they expire miles.
The comparable fare on Southwest to "The Works" is their Anytime Fare, which would likely be far more expensive.
Another option depending on where you fly from is the "Thanks Again" program. Pretty much any place in ATL will give you credit which can be directed to Early Returns and will keep you miles alive. You can also do rental cars.