Back in January 1996, Alaska Airlines was trying to give Southwest Airlines hell for moving into Seattle.
For two weeks, they had a deal where as soon as the plane took off, the flight attendant handed out vouchers good for one free RT flight to any destination that both AS and WN served nonstop. This included the Bay Area, LAX, SAN and LAS.
Well....at the same time, AS was matching WN on a fare of $29 RT between Seattle and Spokane. I flew that route 12 times during those two weeks! End results were my wife and I going on a bunch of wonderful free weekend trips to California and Vegas soon after!
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