Originally Posted by
sbiddle
It's been interesting this week that I've seen no AA advertising for their flights or specials - it's all been QF advertising.
FWIW, from US perspective, AA is conducting a fairly expensive launch campaign-billboards focusing on the exotic, end of the world destination, lots of web ads, etc. Most include the QF connection. Heavily discounted promotional fares (arnd $700 USD from LAX).