FlyerTalk Forums - View Single Post - PROMOTION [targeted] - Extra RDMs for additional spend [May 25-Nov 30, 2016]
Old May 28, 2016, 4:17 pm
  #370  
dnwaldmann
 
Join Date: Aug 2012
Location: BOS/BDL
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Originally Posted by bmwe92fan
UA just doesn't seem to care anymore....
Au contraire, mon frère. They care about dollars on the bottom line. Never forget that for any company this is the most important metric*, else you go out of business, real quick. Whether this current campaign helps them achieve their goal or not remains to be seen.

Just because a lot of people are unhappy doesn't mean that a lot more aren't ecstatic.

From a corporate, long term strategy, while we can speculate and groan and whine all we want, there is no way to know the end result until the end. Whenever that is...


*much as it may pain many of you, EVERY business has one most important goal, and that is to make money for the owner/shareholders. If there is no profit, there is no business. Pretty simple. Admittedly, this is at times hard to quantify, as tracks to short-term and long-term gains are sometimes at odds with each other. So, while many people are unhappy, I don't fault them for trying.
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