There are many people out there that hate the tipping culture. They're afraid to speak out because of what others might think. And some just want to pay the lowest price. I can't imagine Uber losing to Lyft especially in my market where there are three times as many Uber drivers, and Lyft only drivers are parked waiting a long time for a passenger.

Contrary to what people say, tipping actually lowers the level of service I receive overall. It's very annoying having to take out your wallet every single time anyone does anything for you, and remembering to keep small bills in your wallet. I want a seamless transaction where I don't have to worry about anything additional.

I never tip/bribe for good service, I tip/bribe so I don't receive bad service the next time I come. These days, I only use service that don't require tips. That means less domestic vacations and more international vacations to Europe/Asia, and especially Japan where people are willing to go out of their way to help you even knowing that they won't get any extra money for doing it.