My offer is
Milestone 1: spend $1,500 and earn 10,000 bonus award miles
Milestone 2: spend $2,000 total and earn 15,000 more award miles
Milestone 3: spend $3,500 total and earn 25,000 more award miles
Thought it was bad till I read this thread. Interestingly I have a really poor spend to EQM ratio. Currently at $1900 spend with 32k+ EQM. Perhaps targeting people who are frequent flyers on "good deal" tickets? I made Plat last year (and plan to again this year) solely because of cc waiver.