Originally Posted by
pcoll
There have been some posts to Alaska Facebook page from flyers trying to book next year to Cabo during Springbreak. Many complaints that fares are significantly higher than in the past. They quote fares on United pricing out at almost half of Alaska. Alaska replies reflect policy of high demand, peak season fares. There seems to be a sense from many that discounted fares may be few and far between during high demand cycles on Alaska, going forward.
Alaska does seem to do a "better" job at increasing fares during high-demand travel seasons...yep, it's annoying, but if I want to travel during those times and I usually do, I will either use miles (booked WAY in-advance) or find a different destination....for example, during Spring Break last March, I would have preferred Mexico or Hawaii, but the fares were too high so my wife and I went to Boston instead and had a great time.
As a side note, with respect to Spring Break, the AS reservation system seems much more "clued in" to the dates of Spring Break than the bigger airlines like UA, DL, and AA which is why some other airlines are still offering lower fares during those dates.