How easy is it for you, as a driver, to react to surge pricing? Say your own personal threshold is $1.50/mile: is it easy for you to be "off" at regular times but "on" at 1.5x or above? Or do you kind of have to know in advance when the surge times/neighborhoods are likely to be? Do you get a push notification when you're "off" telling you what the surge rate is, enticing you to go "on"?

I'll admit, as a rider I think of it in very simplistic terms - the presence of dynamic pricing effectively renders Uber's base rate almost moot. They could theoretically make it $0.01/mile and make it *extremely* dynamic, although I suppose there's some degree of marketing value in the fact that, at most times, the multiplier is 1.0.

But again, I'm simplistically assuming that the analytics, notifications, and targeting of the surge algorithms work really damn well...