Originally Posted by BA4EVER

But.......it is not an aspirational product. It's a cheap way to fly in relative comfort... I'm left with a decision on who to fly since I wil now likely have to spend €4K or so for my F tickets. Chances are, it's going to be AF La Premiere, given their ground services and catering standards. Truthfully, if presented with AF P at €4K, and BA F at €3K, I'll spend the money for the more pleasant experience. At €2K, I can justify the hassles and disappointments of BA on a cost basis, but this is what they have trained me to value their product at. I don't know how much they care about pax who will only fly premium but not at full fare, but I can imagine there are many of us who feel the same way. It's an okay product, but only if it's cheap.