FlyerTalk Forums - View Single Post - First Class Monetization, or FCM: The Definitive Thread
Old May 13, 2016, 8:53 am
  #3111  
MSPeconomist
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Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
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Originally Posted by StayingHomeIsBetter
Put on your asbestos jockey shorts, since you will soon be flamed by the WFBF cheering section.

To correct one misconception... they are not just selling "Diamond upgrades," they are selling upgrades to anyone with, in your case, $29 in their pocket (assuming they paid the same base fare as you did).

Someone on their first ever, and perhaps last, flight on DL can grab that upgrade for $29.

In this case DM don't mean dip.

To correct another misconception... the increment might be $290 on another route. $29 is exceptionally low, even for a single segment.
To me it doesn't make sense not to give elites discounts on the "buy up" offers. If a DM pays $29, DL gains $29, but if a kettle pays $29, DL is likely to only gain at most $4 if the person is checking a bag or even, depending on the route and number of bags,, DL can lose money on the bag fees.
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