Originally Posted by
Sydneyberlin
Let's say someone doesn't like chocolate but is a real boozehead (a certain Sydneyberlin might count into this group) and mentions this to one of a chain's property. This goes into the CRM system and each time another hotel of that chain wants to give me an amenity, this information should come up. Not all too hard really and some hotel chains/airlines really do this!
This is something that the Kimpton brand was very good at. (Maybe still is...I don't know.)
The boozehead would have a couple local craft brews on ice waiting in his room. They wouldn't have to ask: they'd know from what you drank on your first few stays. ^