Originally Posted by
QRC3288
Ha, The Bridge is Plaza Premium....The Pier is Peninsula Catering. So one of each.
Meanwhile, Wing and Cabin are Peninsula I believe.
Mainly yes, that's my view.
If you just google "The Pier Lounge" and "Peninsula" and some combination of that or the other CX lounges, you'll see a zillion travel bloggers talking about "The Peninsula Hotel", "The Peninsula Group", etc. doing catering for CX. It's irrelevant they don't really know what they're talking about....they're just regurgitating CX's marketing lines. It's almost as popular as googling "Cathay Pacific First Class Krug". Basically they are free PR for the airlines. I argue that could possibly backfire - count me as someone who would rather sacrifice Krug for a nicer bottle of white or red, I'm sure a very debatable point - but just sayin. They're not necessarily the constituency that are the regular buyers of these fares. A lot of them just appear to be brilliant at travel hacking.
Anyway gonna be sweet if catering actually improves as a result of this change. Very well could.
Airlines love a brand at the best of times, and with CX being Chinese too you can see why its important for them. It's really just the name association that's important.
This all reminds me a little of when BA changed catering supplier at LHR. The budget was cut and as a result the new supplier was mauled in the press/blogs, and it didn't help when they failed hygiene standards. BA subsequently upped the budget again and now the new supplier is thought of as better than the old one. The ingredients and staff quality stays the same. It's the just the name on the badge that changes.